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Krispy Kreme
Date Submitted: 09/10/2006 01:38:31
Length: 3 pages (845 words)
Views: 47887
Krispy Kreme has been in the doughnut business for over 64 years and has been a specialty retailer for doughnuts from the very beginning. Krispy Kreme implements a differentiation strategy, attempting to distinguish their donuts based on taste, quality and simplicity. The company's goal since its infancy has been to satisfy customers by providing a unique experience. This bold strategy has differentiated them from their competition and created a competitive advantage. Customers are allowed to see …
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…lt;Tab/>Krispy Kreme Homepage. http://www.krispykreme.com (05/21/04) 3.<Tab/>"Case Study: Krispy Kreme Doughnuts". Corechange. (05/20/04) 4.<Tab/>"Krispy Kreme Announces store..." October 31, 2002. PR News Wire. http://www.prnewswire.com (05/20/04) 5.<Tab/>"Krispy Kreme word-of-mouth tactics..." October 21, 2002 Brandweek. V43.p9 (05/20/04) 6.<Tab/>www.moneycentral.com (05/21/04) 7.<Tab/>Miller, Beth. "The New Doughnut Dynamic". St. Louis Business Journal (05/20/04)
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