Lee Iacocca....Business stratagy and success of Lee Iacocca

Iacocca Lee Iacocca is one of America's best-known business leaders, for reasons ranging from his successful rescue of Chrysler Corporation to his appearances in his firm's ads. Iacocca is justly given credit for the revival of Chrysler Corporation and indeed of the domestic auto industry as a whole. Clearly, he is a man who made sound career decisions, decisions which brought him to the Number two position at Ford Motor Company and the number one …

…was able to see many familiar situations in my own work environment, especially the lack of communication between engineering, manufacturing and new product development. This paper has helped to open my eyes to the importance of good workplace communication and cooperation. Bibliography: Novak,W. (1984), Iacocca: An Autobiography, New York: Bantam Books,Inc. Daft,R.L. & Marcic,D. (2001), Understanding Management, ThomsonLearning,Inc. Kleinfield,S.& Iacocca,L. (1988), Talking Straight, New York: BantamBooks,Inc