Levels of planning at SBC

Levels of Planning Southwestern Bell Communication Inc. is a diversified communications company, owning several of the worlds' leading data, voice and Internet Service Provider. What made SBC transform from a regional telephone into a global communications provider was the leadership of Edward E. Whitacre. Mr. Whitacre, Chief Executive Officer and Chairman of the Board, did an analysis of the company's weaknesses and strengths when he took over the company in 1990. He knew where the company …

…indirect interest outside the U.S. in 26 countries across Europe, North and South America, Africa, and the Middle East. MR. Whatacre's analysis of strengths, weaknesses, opportunities, threat and trends (SWOTT) enabled SBC to become a global communication company that it is today. The plan has been a success but the company was still not where he wants it to be. This same analysis is going to carry SBC through the present and into the future.