Lexus challenges Mercedes:a SWOT analysis.

Lexus challenges Mercedes A. Introduction. Toyota offers luxury and quality setting the trend through its new model, Lexus, giving the same almost privileges to the buyer as the ones that a Mercedes owner enjoys at a half price. B.The problem. Extremely high competition on behalf of Toyota towards a multinational car industry like Mercedes whose name is synonym to luxury and status that offers if somebody owns one. Unknown expectations and responds from the …

…to the world standards of safety and technology. If Toyota is powerful enough to pass through all the stages that Mercedes went in order to become one of the best industries of luxury cars worldwide, then maybe sometime in the future Toyota will be able to compete Mercedes with the only difference that the last would be one step ahead. According to my opinion, in Mercedes reigns one dictum: Only the best is good enough...