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Liquor Ads
Date Submitted: 12/26/2004 01:23:52
Length: 3 pages (796 words)
Views: 131874
According to Antonia Novello, Surgeon General of the United States, in SIRS Government Reporter, the principle cause of death for those between the ages of 15 and 24 are alcohol related car crashes (1). Doesn't it make sense that we should concentrate our efforts into reducing this problem of alcohol abuse? Apparently DISCUS, the Distilled Spirits Council of the United States, doesn't think so. Worsnop says that on November 7, 1996, they removed their voluntary ban of hard liquor ads …
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…to save from not having to worry about competition in the advertising field. . It's time to turn around and get moving back in the right direction. DISCUS should stop acting irresponsibly and reinstate their voluntary ban to prevent legal enforcement and embarrassment. We need to be aware and concerned about what kinds of advertisements are displayed on television. And as Norman Douglas once said "You can tell the ideals of a nation by its advertisements" (724).
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