MARKETING Business Management

This advertisement is a strong promotion for the Neonatal unit, with a welcoming pink background with a soft blue colour; "All Babies Deserve a Fighting Chance" Sensitivity to Target Market : This promotion of the charity "Neonatal Unit" is a very sensitive advertisement to their target market readers, which are people that have had a premature baby born in their families or just people that have a conscience. It gives any reader a sense of importance …

…all premature newborn babies. Their responsibilities is to use all the donations to save Premature babies in all the ways possible. Ad content and effectiveness : The content in this advertisement is very effective in captivating the target market, with a small baby in caring hands, the pink welcoming background, the quote from a mother that has been helped by the Neonatal Unit. This all together influences the reader's feelings of personal value towards newborn children.