MI Adidas Case.

1. What does MC mean to you? How would you describe MC? "Customized products", a dream coming true for consumers and a fierce challenge for producers. As competition between companies delivering goods and services is becoming fiercer, offerings of customized products are becoming more common and more popular between the different customers bases. Thus companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of extreme importance …

…go ahead with such project, Adidas needs to review its supply choices and work flow to be able to respond on time to customized orders. However, more importantly before doing this, Adidas need to find the answer to a very important question, Do the consumers really want customized products and if yes would it be profitable to justify the changes Adidas need to do to be able to provide the customers with what they want?