Managerial Communication: Persuasive Communication

INTRODUCTION Communication plays an integral role in our lives. Be it at work, at play or even between self, we are constantly communicating, consciously and unconsciously. Virtually nobody can avoid communication. For the purpose of this subject, the focus is on managerial communication, which is quite different from other forms of communication. As Munter (2000) puts it, "in a business or management setting, a brilliant message alone is not sufficient: you are successful only if your …

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