Market Audit Research Plan: Dell Inc.

1. Executive Summary The objective of this report is to communicate the results of a comprehensive marketing audit of Dell Incorporated. The audit was conducted by utilizing data provided directly by employees of Dell, accessed via their corporate website, as well as multiple external and independent research documents. The audit represents a cross-functional review of Dell marketing operations in several areas, however, due to the size and complexity of Dell, this paper will only address the …

…www4.gartner.com/5_about/press_releases/asset_66788_11.jsp Kerin et. al (2002). Marketing (7th Edition). The McGraw-Hill Companies. Retrieved from the University of Phoenix. Marketing News (2001, August). Retrieved from http://64.233.161.104/search?q=cache:nrRJpQgFmHEJ:www.mcgraw-hill.com.au/mhhe/marktng/quester/stu/mitn_08.doc+dell+marketing+objectives&hl=en Spooner, J. (2004, June 28) Dell customer satisfaction unsatisfactory, CNET News.com Retrieved from http://news.com.com/Survey%3A+Dell+customer+satisfaction+unsatisfactory/2100-1003_3-5250704.html