Market Demand and Potential of Gerber Baby Foods

The number of newborns in the state of North Carolina has increased 8.6% over the last ten years and not surprisingly, the increase of "hungry mouths" has demanded an increase in the number of baby food products. One of the major companies in this industry is Gerber Foods, a subsidiary of Novartis Because Gerber products target prenatal to toddler age children, brand loyalty can be created at an early stage of a child's life. It is …

…Gerber foods) vm.cfsan.fda.gov (explains the food and drug administration's laws on baby foods) www.agr.gc.ca (explains the difference in foods grown and harvested for baby foods) www.birdseyefoods.com (competitor's website to see if they comply with the FDA as well as Gerber) www.supermarketguru.com/page.cfm/34<Tab/> (How to market and do market research on children and parents needing to by foods for children)