Market Research MKT421: Kudler Fine Foods

Kudler Fine Foods is a local upscale specialty food store located in California. The three stores located in La Jolla, Del Mar and Encinitas and are approximately 16,000 square feet each. Getting the most out of each square foot of the three stores will be the focus of Kudler's marketing campaign. The current plan is focusing on several areas; Research, development, and rollout of new programs, Cooking Classes, Frequent buyer points program, Supplier relations program. Before …

…plan, Kudler will be able to avoid pitfalls and complete a successful marketing campaign. References: Armstrong, G & Kotler, P. Marketing: An Introduction, Seventh Edition. (2005). New York: Prentice Hall. FMI. (2006). Loyalty Marketing. Retrieved March 18, 2006, from http://www.fmi.org/media/bg/loyaltymarketing.pdf R. Kerin, E. Berkowitz, S. Hartley, & W. Rudelius. Marketing (8th ed.). 2006. McGraw-Hill/Irwin New York, NY Santella. (2006). Frequently Asked Questions. Retrieved March 18, 2006, from http://www.santella.com/frequent.htm