Market Research Phases- This paper defines the research process and data collection needed to lauch a new product.

Business Research Project: Sony Ericsson Mobile Phone The research question for this research project will be "is it the market potential of the games available, the interface and interaction components or the product itself?" Research Objectives From the research question, the research objectives can be defined. There is a need to understand the link between the games available, the interface and interaction the user has with the product and the aspects of the product itself. …

…is important to note the importance of using quantitative as well as qualitative. Quantitative research can look into a much larger sample and gain a wider knowledge of the market. It is deeply fixed with numbers and statistics, which enable efficiency when translating the data into graphs and charts and ease of understanding. The data from quantitative can be incorporated into a decision support system to aid in decision making and using 'what if' analysis.