Marketing 388 Assignment 3 Company Case: Redux

The rights to safety, the rights to be informed and the rights to consumer education: As Redux contained a drug that contained a drug that could cause PHH, a rare and deadly could lung condition that kills most of its victims within two years. Although for obese persons, the risk of death or debilitation from Redux was acceptable precisely because the risk of death or debilitation from obesity was higher. For others Redux raised the …

…recommend that the product be sold to retailers such as supermarkets and convenience stores because of their ability to reach a large number of people. In addition, doctors' clinics would be another place I recommend that the product could be placed for consumers to purchase. Finally, to minimize the cost of intermediaries, I recommend that consumers could place their orders online directly from the company website as it would ensure genuine products and lowest costs.