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Marketing Analysis of Costa Cafee in the UK.
Date Submitted: 09/10/2006 02:30:31
Length: 14 pages (3811 words)
Views: 188962
1. COMPANY ANALYSIS 1.1 Background In 1971, Italian brothers Sergio and Bruno Costa started a wholesale operation supplying roasted coffee to caterers and specialist Italian coffee shops. Within a few years they were so famous for combining their roasting business with premium coffee shops, that Costa Coffee quickly became a dominant name on the UK's high streets. The Costa brothers opened the first Costa store in London in 1978 and growth expanded at the rate of two stores per …
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…amp;gt;Business Source Premier: A Coffee Shop's Grounds for Concern *<Tab/>Keynote: The coffee bars and sandwich shop market survey on consumers' attitudes and habits towards coffee shops (April 2002) *<Tab/>Mintel: Hot drinks UK market Coffee (January 2002) *<Tab/>Euromonitor: Hot Drinks in the United Kingdom (March 2003) The UK market for café & bar catering Speciality Branded Coffee Shops (2002
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