Marketing Assesment of Burton Inc. (Snowboards)

Burton Snowboards: A Marketing Assesment Snowboarding is a wintertime sport that is rapidly growing in popularity. The founder of the sport, Jack Burton Carpenter, is amazed at the success of the snowboarding market and contributes the success of the market to his determination of foreseeing snowboarding becoming a popular winter sport. The following assignment will describe with specifics the environmental forces influencing the snowboarding industry, the differences in marketing goals in comparison to Burton Snowboarding's …

…and expert lines of boards. Burton also sells snowboarding equipment along with its line of boards; this helps with consumer's convenience and helps to gain more profit for the company. Burton has put together a non-profit organization that helps under privileged kids learn to snowboard. All equipment and professional instructing are available. Burton hopes to promote the product and show the consumer that it cares about the community, all which will reach more target markets