Marketing Audit: Pepsi Austrlian

EXECUTIVE SUMMARY The purpose of this report is to conduct a marketing audit of the product Pepsi, assessing its performance, and providing recommendations for future consideration. C & A Consulting assessed Pepsi on a local and global level. Successful global marketing plans can be adapted to Australia provided it is consistent with product positioning and suitable for the Australian market. Pepsi-Co Inc. is the second largest soft-drink company in the world, behind its direct …

…the use of special price deals for the display of point of purchase promotional displays. This will improve the communication in the distribution channel and increase the number of outlets that stock Pepsi and improve profitability through impulse purchases. The growth in number of distributors and growth of sales and a time deadline is yet to be determined. The next step would be to undertake market research to determine the feasibility, profitability and time deadline.