Marketing Case Study identifying possible promotions towards the devolopment of a new Salsa.

Objective Roscoe Foods has found a viable market opportunity within the Salsa industry. Using current marketing conditions, forecasts, and a highly customized attack strategy, Roscoe Foods can quickly brand itself as a leading provider of Salsa products. Product Positioning Roscoe will identify itself with sports fans and market its product as a "Sports" salsa. <Tab/>Positioning in the U.S. markets will be attained through event advertising and athlete endorsements. …

…a higher price on our end will indicate a better product to a potential consumer. Coupled with various price giveaways and a successful chef as the creator, our sales should stay consistent. Conclusion Roscoe Foods has found an excellent market opportunity within the Salsa industry. Using our strong attack strategy which contains a world-famous chef, sports placement, product giveaways and customer satisfaction testing, Roscoe will quickly brand itself as a leading provider of Salsa products.