Marketing Colorado Springs

TABLE OF CONTENTS 1.0 Executive Summary 1 2.0 Situation Analysis 2 2.1 Market Summary 2 2.1.1 Market Demographics 2 2.1.2 Market Needs 3 2.1.3 Market Trends 3 2.1.4 Market Growth 3 2.2 SWOT Analysis 4 2.2.1 Strengths 4 2.2.2 Weaknesses 4 2.2.3 Opportunities 5 2.2.4 Threats 5 2.3 Competition 5 2.4 Product Offering 5 2.5 Keys to Success 5 2.6 Critical Issues 6 2.7 Historical Results 6 2.8 Macro environment 6 3.0 Marketing Strategy 6 3.1 Mission 7 3.2 Marketing Objectives 7 3.3 Financial Objectives 7 3.4 Target Markets 7 3.5 Positioning 8 3.6 Strategies 8 3.7 Marketing Mix 8 3.7.1 Product Marketing 8 3.7.2 Price 8 3.7.3 Promotion 8 3.7.4 Service 8 3.8 Marketing Research 9 4.0 Financials 9 4.1 Break-Even Analysis 9 4.2 Sales Forecast 9 4.2.1 Sales Breakdown ?Mail, Web Direct Sales and Convention Participation 10 4.2.2 Sales Breakdown ?Second Contact 10 4.2.3 Sales Breakdown ?…

…employers and the infrastructure they require to be successful. 5.4 Final Statement EDC is a community-based organization, funded by the community, benefiting the entire community. Works Cited Zikmund, W., & d扐mico, M. (2001). Marketing. South-Western College Publishing: Cincinnati, Ohio. Laden, Rich (2003, October 25). Development Official Leaving: Changes needed, recruiter says. Colorado Springs (Colorado) Gazette. Retrieved October 13, 2003, from http://www.coloradosprings.org/ Economic Development Corporation (EDC) Marketing CD Economic Development Corporation (EDC) Report on the Ec