Marketing Effectiveness

Table of Contents 1. Introduction 2. Primary Keys to Marketing Effectiveness a. Identify the Target Audience b. Provide Customer Value c. Listen to the Experts d. Establish and Maintain Customer Loyalty 3. Discussion on the ways you can measure marketing effectiveness 4. Discussion on the Importance of Integration and recommendations to create/promote it 5. Evaluation of the Marketing Effectiveness of UGS 6. Summary and Conclusion 7. References 1. Introduction Marketing can take many different forms, but the basis of the process is …

…to take corrective action. 8. References: Kerin et. al (2002). Marketing (7th Edition). The McGraw-Hill Companies. Retrieved from the University of Phoenix. Meredith, B. (2003, December). Measure your marketing (or die), The Marketing Bureau, LTD. Retrieved from http://www.themarketingbureau.co.nz/Musings%20Articles/Musings%2061.htm Remila, L. (2000, December). There's No Success Like "Failure", Strategies Europe. Retrieved from http://www.failuremag.com/news_strategies_europe.html UGS.com (n.d.) UGS Corp. Retrieved from http://www.ugs.com