Marketing Ethics

Marketing Ethics Marketing ethics introduction What is/nature of ethics? Where does ethics stand on an organization responsibilities? Pg 86 What is marketing ethics? Body Marketing ethics issue? Typical ethical issue in marketing mix? P 95 The ethical decision making? * Individual factors. * Organizational factors. * Opportunity. Improving ethical conduct in marketing * Code of conduct/code of ethic * Ethic officers * Implementing ethics and legal compliance program. * Code of ethic of the AMA (American Marketing Association) Conclusion Being ethical is …

…that may shape ethical decisions in marketing is opportunity that is conditions that limit barriers or provide rewards Marketers who takes advantage of an opportunity to act unethically and is rewarded or suffers no penalty may repeat such acts as other opportunity arise. For example a sale person who receive raise after using a deceptive sales presentation to increase sales is rewarded, it is very possible for the sales person to repeat the unethical behaviour