Marketing Mix Article Review Copy of Article is attached at end of essay.

Distribution is a part of the marketing mix with the main function of supplying a company's products or services to their targeted customers. Distribution also known as "place" is one of many strategies used by organizations to deliver their goods to the end user. Deciding on the right channel of distribution is vital to getting merchandise to the target market's Place. Distribution plays a fundamental role to having products not only in the right place, …

…airlines would uncouple and create a transparency for their cost of distribution. They would create a revenue stream that would offset their internal cost of distribution, and at the same time further legitimize transaction fees for the agency community. The same rationale also holds true for hotels and car rental agencies. Travel providers need to reevaluate their distribution strategies and business models. Let common sense prevail. Alex Wasilov President and Chief Operating Officer Rosenbluth International