Marketing Plan - What's for Dinner

Executive Summary What's For Dinner? will provide healthy and delicious solutions to that age old question...What's For Dinner? The mission of What's For Dinner? is to provide high quality food at reasonable prices to service busy households. What's for Dinner? is a home catering service that will provide a hot, home cooked nutritional meal that is delivered or picked up at our Farmington Hills location. What's for Dinner? offers a large selection of entrees, …

…for Dinner" Customer traffic improved in September and consumers are responding to our focus on operations, quality products and balanced marketing. Our business was strong in September and we are optimistic about the national rollout of our Home-style family recipe campaign. Advertising will begin next week for our high quality chicken strips, which is the newest addition to our everyday menu, and we will be promoting a new bacon, lettuce and tomato sandwich in October.