Marketing Plan for Gelato

Executive Summary As the amelioration of living standard, the requirement in quality of life also improved. Accordingly, people do not only satisfy their basic needs, but also seek for a sense of relish. The notice of this Epicureanism enhances the idea of commencing GELATO. GELATO will be the leading ice cream manufacturer and wholesaler in territory 30. GELATO will produce three products for three different segments; family, gourmet and lifestyle. Each product will have different tastes, …

…amp;lt;Tab/>486,268 Plant & equipment<Tab/>9,400,000 Total assets<Tab/>26,471,371 <Tab/> Liabilities<Tab/> Income tax payable (due quarterly)<Tab/>3,829,203 Bank loan<Tab/>0 Capital Stock<Tab/>10,000,000 Retained Earnings<Tab/>12,642,168 Total Equities<Tab/>26,471,371 END OF THE MARKETING PLAN