Marketing Plan for Pet Shop with a twist

Executive Summary Today's pet industry is doing very well. Pet Market has been a specialty retailer for the last 10 years. Our current product line includes large and small breed dogs, pet food, supplies, grooming products, toys, and vitamins. Changes in the external environment called for Pet Market to develop a new marketing strategy. Pet Market conducted a SWOT analysis and performed quantitative research to identify areas of opportunity. The results helped us decide on these …

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