Marketing Report for Coca Cola Amatil (CCA):

This report is written by business consultant: Jenny Nguyen and it is about marketing and related aspects for CCA. It contains a SWOT analysis, recommended market research tools, ethical and legal aspects affecting CCA and a marketing mix for CCA's Mt. Franklin water. SWOT Analysis for CCA: This is a tool used to evaluate CCA in comparison to their competitor's. Strengths: -An extensive product range: -CCA can satisfy more wants and needs of consumers than …

…CCA's manager to: -maintain safe equipment and work systems -ensure physical fitness and wellbeing of CCA employees -ensure the safe handling, storage and transportation of materials -maintain places of work under their control in safe condition. Affirmative Action (Equal Employment Opportunity for Women) Act 1986 (Cwlth): Requires private employers, including CCA, to: -develop affirmative action plans that -eliminates discrimination -promotes equal opportunities -implement it -then submit details of CCA's plans to the Affirmative Action Agency annually.