Marketing Tools, Means and Devices.

The middle of the Marketing Spectrum encompasses all of the major and minor marketing activities, tools, means and devices used implicitly or explicitly by any nonprofit organization within its overall marketing program The definition of a marketing tool or device is as follows: Any activities, steps, facilities or materials which impact in any major or minor way the process of marketing or communicating the organization to any of its targeted market segments. Given this broad …

…Direct mail Telephone Personal calls Conference calls Incoming, outgoing WATS line Cover of telephone directory Word of mouth Announcement Billboards Sound truck Animals involved in action Games VIP tennis, donkey baseball, etc. Bazaars/sales Stunts Visits Telegrams, Telex or cable Books Pamphlets Brochures Rally or special meeting Souvenirs note pads Imprinted pens and pencils Drums parade/floats/flags Drama/skits Sandwich board Bumper stickers Sweat shirts Match books exhibits arts, antiques, handcraft Receptions Open house