Marketing a new product for Cadbury's

Contents ObjectiveDetailsPage Number 1An investigation of the current marketing mix of Cadbury's2 - 6 2Secondary and primary research methods7 - 18 3SWOT and PEST analysis20 - 24 4Methods of analysing the marketing opportunities26 - 30 5Creating a new marketing strategy based on research32 - 34 BibliographyBooks and other sources used Appendix Validity Checks An investigation of the current marketing mix and strategies of Cadbury's Introduction I am going to investigate the current marketing mix and the strategies used by Cadbury's. …

…Merrills Published by: Collins Date Published: 2000 I also used the following internet sites: WWW.BBC.CO.UK to get my information on the changing eating habits of people. Appendix AppendixTitle/Brief details 1Clearly business printout of the market overview. 2Web site printouts from the keynote marketing report - food market and breakfast cereal market. 3Mintel report on the market share of the breakfast cereal and companies. 4Blank copy of the questionnaire. 5Tally sheet for questionnaire.