Marketing and history of the new Air Jordans

Air Jordan I-XVII The Air Jordan XVII breaks new ground, not in the area of technology, but in the area of price. Can any shoe be worth $200? A Brief History of Nike NIKE, pronounced NI-KEY, is the winged goddess of victory according to Greek mythology. She sat at the side of Zeus, the ruler of the Olympic pantheon, in Olympus. A mystical presence, symbolizing victorious encounters, NIKE presided over history's earliest battlefields. A Greek would …

…these sneakers, because in this age of collecting, these may be the prime-collecting sneaker. So far, the sales of these sneakers are doing better then marketers first expected, and although not everyone can afford these sneakers almost everyone wants them. Bibliography Nike Consumer Affairs packet, 1996 Http://www.Nike.com Http://www.Jumpman23.com Http://www.Air-Jordan.com Http://www.Reebok.com Http://www.Niketown.com Http://www.USA Today -2/1/02 Http://www.USA Today -1/24/02