Marketing marks and spencers

Target market Strengths Fondly referred to as a "British Institution," M&S is legendary for its customer service, a characteristic the company has maintained for more than 120 years. Primarily one of M & S's major strengths are their assets. Many of their outlets were purchased when land inside metropolitan areas was not at a premium; as a result the value of these outlets has skyrocketed. Secondarily one of their key strengths is …

…do not mind paying for that quality. *<Tab/>Elderly women, i.e. mid-fifties plus, have in all likelihood lost their figure and do not want tight fitting or curvaceous clothes. They would prefer something more conservative and probably prefer neutral colours. These preferences combined with a certain stigma that the younger people attach to our product means that if we wish to achieve feasible goals then we must alter our techniques.