Marketing mix of haier group

Marketing Mix of China's Haier in the US Introduction With the process of globalization, many transnational companies have been searching for their target market in other countries all over the world. Through the introduction of successful experiences of china's Haier in the US market, the article tries to reveal some key elements in marketing strategy. Moreover, the article concentrates on analyzing specific aspects of marketing mix, including product, pricing, communication, and distribution. After reading this …

…from others to become a brand name. Then, the company should choose appropriate pricing policy and effective communication mix to attract customers' attention and improve sales volume. Moreover, the company should find a local partner to cooperate with because the partner understands the market's situation. Finally, the company should have a big global marketing strategy and world brand goal. All these are very important for a foreign company to survive and develop in other countries.