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Marketing of Changhong in China
Date Submitted: 09/09/2006 22:34:44
Length: 7 pages (1816 words)
Views: 113288
Marketing of Changhong in China Section 1. Customer Analysis A. Segments 1. Color TV Pure flat serial Super flat serial Flat square serial Comments: Largest segment, dairy products, segmented by regional needs/functional Offerings/entertainment, accelerating growth 2. Projection TV Comments: Second largest segment, technical offerings, Middle-class's favourites, high growth rate in urban areas. 3. LCDS & PDP TV Comments: Potential, high technical supports and luxury appliance, growing dramatically. B. Customer Motivations Segment Motivations 1. Color TV Basic appliance …
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…TV sales rank the second in the globe. Chang Hong Ltd. Retrieved 26 August, 2004. From http:// en.changhong.com/product/20030106/ http://en.ce.cn/Industries/Consumen-Industries/200407/13/t20040713_1215204.shtml http://www.acmr.com.cn/ About the size of TV industry in China http://www.tcl.com/china/index.jsp The analysis of TV sets sale in 2003. Huichong home appliance survey. Retrieved 27 August, 2004. From http://info.home-a.hc360.com/Html/001/009/002/138530.htm http://141.211.136.211/eng/industry/hysc/page2.asp?t1=20020801
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