Marketing of Harley Davidson

Strategic Marketing, MKT 501 Module #1 - Case Assignment "Harley Davidson Strategies and Tactics" In 1903, the same year Henry Ford incorporated the Ford Motor Company and the Wright brothers flew, William Harley and his friends Arthur and Walter Davidson launched the Harley-Davidson Motor Company in Milwaukee, WI. The quintessential bad boy machine, their motorcycle has become an icon of American culture. More than a machine, Harley-Davidson has become a brand and a lifestyle. A Harley-Davidson is not …

…marketing arena are solely based in customer satisfaction and an everlasting relationship based on respect of their consumers. We're riders," says Willie G. "We understand motorcycling by strapping on the leathers and getting out there. The best way for us to perpetuate the adventure is by living it and sharing it. That's unquestionably part of our strategy. REFERENCES: http://business-times.asia1.com.sg/story/ http://www.historychannel.com/classroom/ http://www.cincypost.com/2003/08/29/harley082903.html