Marketing plan for a fictitous drink

Product The Product that is to be launched into the market is Fizz®, which is a soft-drink that is quite similar to the likes of Coca Cola and Pepsi which currently dominates the market. Profit can be made because research shows that an average can of soft drink costs approximately eight baht to manufacture and can be sold at a significantly higher price. The product is durable because if retailers put the …

…to change to Fizz drinks. If the price was lower I would of course attract more customers but the profit margin would not be enough. There is also the fact that even if the price of the product was significantly lower, the competitors would not lower theirs to match competition because they would not consider us, a newcomer as a potential threat because we are not established enough in the market to control the price.