Marketing research and strategy Marketing 421

Marketing Research and Strategy When marketing a good or service marketing research and marketing strategy must coincide with one another. Marketing research is defined as "research that gathers and analyzes information about the moving of goods or services from producer to consumer" (www.thefreedictionary.com). Marketing strategy is defined as "The articulated plan for the best use of an organizations resources and tactics to meet its marketing objective" (www.fluidcommunications.biz/marketing/marketing_definitions.htm). …

…the success of their business. <Tab/> References McCall, K. (March, 2000). 10 Tips for marketing Success. Retrieved on October 21, 2004 from the World Wide Web at www.http://pf.inc.com/articles/2003/03/17917.html. Inc. com, New York, NY 10017. www.fluidcommunications.biz/marketing/marketing_definitions.htm ©2001-2004 Fluid Communications LLC,71-241-2400. All rights reserved. Last updated August 2004. http://www.thefreedictionary.com/marketing%20research by farlex Copyright © 2004 Farlex, Inc.