Marketing strategy

Every marketing strategy should be measured by its ability to directly impact and improve upon each factor that the strategy contains. A marketing strategy is a company's hope to achieve strong and profitable customer relationships by targeting certain customers, using a marketing mix, and implementation. In an ideal world, strategies at all levels of the organization should be well articulated and understood. Interpretations of the strategies then result in realistic, well-defined marketing plans and programs …

…to freely offer praise or constructive criticism. All suggestions will be evaluated and taken into consideration. This will help the Vineyard improve their services as well as show their commitment to the customer. The Vineyard's marketing strategy has included the four P's included in the marketing mix: Price, product, place, and promotion. This strategy will effectively influence a demand for their services. By implementing this strategy, the Vineyard will word its way toward successful marketing.