Marks & Spencer Resources, Capabilities & Competitive Advantage

Marks & Spencer Resources, Capabilities & Competitive Advantage Compiled for Paull Robathan. Author: Kerry Sheehan Monday, 02 February 2004 1EXECUTIVE SUMMARY In the period up until the mid 1990's M&S had a market leading share of the clothing market. They used their resources and subsequent capabilities to exploit their differences from the competitors and create competitive advantage by: *Empowering suppliers/manufacturers with design responsibility *Closely managing supplier relationships *Brand management *Excellent customer service *Excellent working …

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