Marks & Spencers Strategic Analysis. Report

Marks & Spencers Strategic Analysis Report Ordered by: Ian McKenzie Conditions: To be structured according to the handout questions. Author: Dimitris Tyrikos Date: 29th April 2002 Contents 1)Introduction 1.2)ROCE 1.3)Return on sales 1.4)Current Ratios 2)Value Chain Analysis 2.1)Inbound Logistics 2.2)Operations 2.3)Outbound Logistics 2.4)Marketing and Sales 2.5)Service 2.6)Firm Infrastructure 2.7)Human Resources Management 2.8)Procurement 2.9)Technology and development 2.10)Core Competencies and competitive advantage 2.11)The core organisational values 2.12)Marks and Spencer strategic focus 2.13)Competence in human resources 2.14)Criticism on core …

…