Masco Corporation

Masco Corporation's success can be attributed to the company's focus on pursuing slow growth sectors to capture market share. The company's ability to incorporate industry trends and consumer insight into new products was critical in their success in the faucet industry. As the company's vision transformed into becoming the leader in consumer durables, it created a competitive advantage by establishing a unique management style, cutting edge manufacturing capabilities, and acquiring companies where competition was fragmented. …

…of critical factors that are transferable to the household industry segment like manufacturing capabilities, strong management skills, acquisition of dominant companies in fragmented industries, and supply chain knowledge. Adhering to this successful formula has allowed Masco to achieve significant annual increases in sales, profits and market share for its many products and services. Finally, the changes in the consumer market and the industry trends further reaffirms that Masco should diversify into the household furniture industry.