Mass customisation

1. Introduction 1.1 Background Industrial Revolution was begun in remote ages, and is continuing in some countries yet. Compare with the other Western Europe in 18th century, England was the country that industry revolution was developed most rapid (Rempel, 2005). After industrial revolution, people found production became easier and easier through using pre-manufacturing parts, and assembly line. Therefore, LaborLawTalk (2005) states that mass production was begun to popularize by Henry Ford in the early 20th century. In the process …

…Transparent are 4 types of mass customization. Many factors are the conditions of mass customization. They are the agricultural revolution, technological change, communications, changing social patterns, assembly lines, and ROI, BTO, ICDP, OTD, and 3 Day Car all make mass customization lead to a good effect on business. The purpose of this paper is to explain what mass customization and the prerequisite condition of mass customization are, and to evaluate the effect of mass customization for business.