Mastering Public Opinion

Mastering Public Opinion How much of what a person sees and hears, on any given day, can be qualified as clear and truthful information? If persuasion, as an idea, has a purpose then who gets to be the target? Is every advertising campaign, political message or military campaign we come across, propaganda? Little is known about this concept yet it has governed our emotions, our fears and our joys since the beginnings of the first …

…a country can survive without the extensive intelligence infrastructure that supports it. The technological advances of the mass media, especially those of the electronic media, are expanding the outlets available to propagandists and are likely to have a significant impact on propaganda efforts in the future. As long as everyone understands the different methods of publicity we will be on guard simply by remembering that propaganda is designed to benefit the sponsor, not the target!