Maytag Corporation Written Report of a Case Analysis

Table of contents I. INTRODUCTION<Tab/>1 II. EXTERNAL ENVIRONMENT (see exhibit 1)<Tab/>1 A. General Environment<Tab/>1 B. Task Environment<Tab/>2 III. INTERNAL ENVIRONMENT (see exhibit 1)<Tab/>3 A. Corporate Structure<Tab/>3 B. Corporate Culture<Tab/>3 C. Corporate Resources<Tab/>3 IV. ANALYSIS OF STRATEGIC FACTORS&…

…New product advancesT5: Japanese appliance companies <Tab/>. Acquire (or merge with) a small US competitor such as Raytheon to increase US market share. Merge with a Japanese major home appliance company. Sell off all non-Maytag's brands and strongly defend Maytag's US niche. <Tab/>. Emphasize cost reduction to reduce break-even point. Sell out to Raytheon or a Japanese firm. Improve R&D process and focus customers.