McDonalds

Question # 1: Describe at least 5 ( five) American Marketing Techniques, utilized by Russians that you believe enhanced the productivity of the enterprise . 1. McDonalds in Russia was a joint Canadian-Russian venture, in which the appointed president was a Russian person. It was done first of all because Russian businessmen know all the specific aspects of doing business in Russia, and second of all in order to show the public that Russians play a major role in this venture. 2. …

…or use American products, unfortunately McDonalds falls into this category. Based on the factors mentioned above, I strongly believe that until economical and political crisis in Russia is not over, McDonalds will be loosing is market share in Russian fast food industry. Unfortunately I can not predict any future changes in the situation in Russia. Stable Russian economy equals stable business for McDonalds. As long as the situation remains unchanged, McDonalds has no clear future.