Mercedes-Benz Advertising

Advertising has three significant levels. Advertising comes from its multiplicity of roles. Information, entertainment, and most consumers' way of life are the three levels in which advertising works. The first level is that information is primarily for new products or services and for prices and promotions. Pure informational advertising may connect the audience for which it is targeted. The second level can be a major source of entertainment. Advertising that entertains can appeal to a …

…and old. Unlike the Upper class middle aged and older adult, the younger adult will believe they are more dominant, in a higher social status, and deserve the attention. This is the way the younger adult behaves on the road, as if the road belongs to them because they own a Mercedes-Benz. On the other hand, the older adult will believe he has reached prominence and autonomy, after all these years he has earned it.