Micromarketing can be defined as.....Also uses the jelly belly company as example.

Micromarketing can be defined as tailoring products and programs or services to the needs and wants of individuals and groups, including local marketing and individual marketing. The term local marketing refers to tailoring brands and promotions to the needs and want of local groups, such as cities and neighborhoods. Individual marketing is tailoring the product or service to one individual, also known as "one-to-one marketing". Some examples of this include Insurance policies and complexion make-up. …

…here. Questerra Insurance Information http://www.questerra.com/solutions/scenario_insurance.html [Accessed 09 May 2004] The company provides information on how Questerra helps companies within the Insurance business prosper with the information obtained by Questerra. Jelly Belly http://jellybelly.com [Accessed 08 May 2004] Provides company history, products, events, and news pertaining to the company Jelly Belly. The site has a special area for student obtaining information for school purposes. Armstrong / Kotler - Marketing: An Introduction - 7e