Morgan Components IESE MBA Case Report

Executive Summary: The Director of the European Interior Components Product Line Team of Morgan Components Company, Sean O'Fearna is facing a difficult decision. He needs to respond to the price reduction request on a door panel project, which would take-off in six months. The initial contract was signed at a price of 90 euros between Asiacar and Plasticom. Morgan Components took ownership of the contract, as it acquired the Clondalkin plant of Plasticom. The project was …

…initial investments will be recovered after 170,000 units, the risk will be also minimized. Within very tight deadlines and such stressful conditions, following such a structured action plan may not be very easy for Sean O'Fearna to apply, however, with the above given key points in mind he should be able to achieve the outcome to save his professional reputation, Clondalkin Plant's future and moreover, to provide a decent profit for his new company, Morgan Components.