Movie marketing

Table of content 1Introduction 2 Planning a marketing campaign for a film 2.1 Who are the target audiences of the movie 2.2 What is the unique selling point of the movie 2.3 Cost of the movie marketing 2.4 Marketing mix 2.4.1 Product 2.4.2 Pricing 2.4.3 Distribution 2.4.4 Advertising and promotion 3The process of movie marketing 4Marketing campaign 4.1 Publicity 4.1.1 Posters 4.1.2 Books 4.1.3 Author's celebrity 4.1.4 Starts interviews 4.1.5 Trailer 4.1.6 Official website 4.2 Advertising 4.2.1 Press advertising 4.2.2 Television advertising 4.2.3 Radio advertising 4.3 Promotion 4.3.1 Harry Potter endorsed Coke 4.3.2 Merchandising campaigns 4.3.3 Sales promotion campaigns 4.3.4 …

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