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…are asked to resolve confrontation). These conflicts may be solved by: 1. Firm-Client Conflict It is crucial that customer expectations be consistent with capabilities of service system. Customers should not ask for services the system cannot provide. Tell customers what to expect early in service process. 2.Interclient Conflict Conflicts between clients can be avoided if clients are relatively homogeneous in their expectations. Due to inseparability of services, customers often share their service experiences with other customers.