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NEC Radical inovation
Like many large technology companies, during the late eighties and early nineties, NEC looked to establish a research facility that would give back to the community and further NEC's technological strength. Like Xerox, NEC looked toward well-respected educational communities for the best location for that facility. Unlike Xerox's PARK facility, NEC chose a location close to its home office at the prestigious Princeton University. In addition to the close proximity of NEC's research facility NEC
campaign in their global corporate statement "Empowered by Innovation" to help promote and strengthen the NEC brand. It is implemented across the entire worldwide NEC Group. They have come to realize the true value of intellectual assets in maintaining success in their current areas of business, and in fortifying our competitiveness in the global marketplace. They intend to place increased emphasis on the creation of intellectual assets, and formally registering and putting them into practice
