National Identity and the Consumer

National identity is a group or an individual's collective characteristics by which they are known and recognise themselves with respect to the country they live in or have other ties with. More specifically, literature often refers to patriotism and nationalism attitudes. Patriotism can be defined as one's love of his country (Berns, 1997). Nationalism, on the other hand, is the exalting of one's country and its culture above all others. The difference between the two terms …

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