Needs Assesment

Long one of the world's most recognized companies and brands, Coca-Cola continues to prosper by innovating and adapting to the local needs of its customers and consumers throughout the world. Despite ferocious competition, significant currency devaluations in key markets and major acquisition-related write-downs, the company reported first quarter 2002 sales of US$4.08 billion and has predicted long term growth approaching six percent. <Tab/>What is Coca-Cola's formula for success? Is it simply …

…understanding that shelf space is key in consumer marketing. Both also have strong brands - which they support heavily with advertising - so both can pretty much get whatever shelf space they want or need. <Tab/>The real reason they get that shelf space though is because their products sell. That's the bottom line. And they sell because the people in those companies generally do their homework and do it well.